Yahoo! Japan

Reach the Japanese market by advertising on Japan’s most popular search engine through personalized targeting methods

PC

Page views (monthly average)
24.5 billion

Active unique users (monthly)
24.7 million

Mobile

Page views (monthly average)
50 billion

Active unique users (monthly)
60.5 million

Available Targeting Settings

Device
Device

Gender
Gender

Age
Age

Day & Time
Day & Time

Area
Area

Search Targeting
Search Targeting

Placement Targeting
Placement Targeting

Site Category
Site Category

Interest Category
Interest Category

Site Retargeting
Site Retargeting

Why Yahoo! JP?

Access the second largest user platform in Japan.
Access the second largest user platform in Japan.

In Japan, 89% of mobile users and 67% of PC users can be reached via Yahoo! JP.

Take advantages of Yahoo! JP's premium brand inventories.
Take advantages of Yahoo! JP's premium brand inventories.

Top web/mobile brand panels help you increase your brand recognition in Japan.

Target the right audiences via YDN (Yahoo! JP Display Networks).
Target the right audiences via YDN (Yahoo! JP Display Networks).

Detailed targeting with 10+ settings allows you to meet the right user bases.

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